Both surely!  If you have taken the time and money to 'pimp up your shelter' then why hide it away? Obviously you'll be using your PRO-Marq Instant Shelter for exhibitions, shows and those typical work scenarios but why not lend it out? Let it be seen at the local fetes and fairs or even football tournaments! A forward thinking free way to help others and advertise your business at the same time.  Hey, you could even sponsor a local sports team by providing them with a fully printed shelter splashed with your brand or message.  Imagine how many more people this would reach - just by thinking outside the box (or shelter!)